Did you know you can upload an ad or flyer to the US Postal Service online and have them print and mail it for you? It’s a simple, no-fuss method for direct mail without all the labor intensive hassles involved with printing, sorting, addressing, bundling and mailing yourself. Simply go to USPS Online, and follow their Business Services link to the Direct Mail Center. (As of this writing, located here.)
Need help creating your flyer or ad? Paperweight Productions is here to assist you. We offer reasonable rates and friendly, professional service. Feel free to Contact Us with your project ideas or questions. We offer a wide range of Services to help you improve your business!
Classified ads are a powerful tool for small enterprises. If your small business has a non-existent advertising budget, you can still make headway using the Classifieds instead of more expensive, traditional advertising.
A company logo plays an essential role in brand recogniton. Every business –from multimillion dollar corporations to dog walkers– can benefit using insignia and design elements current and potential customers can recognize. Taking this thought a step further, advertising promotions with recognizable features are also useful in branding. Always save electronic copies of your advertising media. Even scanned ads can be utilized by a skillful designer. Use elements from each ad in future promotions on a rotating basis. Planned appropriately, this technique can be very effective. The key is enough variation to keep promotions fresh.
the same. Which is more effective in bringing customers to your yard sale? A $75 radio spot, or a $75 print ad in the local paper? A $25 blurb in the classifieds or $25 worth of flyers papering the entire town?
Recognize that tune? Signature music with catchy lyrics trumps a simple tagline. Not only will it become part of your brand, done correctly it will infuse a Pavlovian response in potential clients. Whenever possible, expand beyond the tagline and into musical content with your business or product name in the lyrics. Remember, many who remember the “Where’s the Beef?” ad campaign cannot tell you which business it promoted.
Those two little words, accompanied by a celebrity with a fake milk mustache, started an ad campaign for the record books. Marketing is about grabbing the public’s attention and refusing to let go. When writing ad materials, don’t concern yourself with copy insertion in every nook and cranny. Newspapers are full of poorly designed ads containing way too much information. If you can’t hook them with a glance, they’ll never hang around to read the fine print anyway. It’s not about how much you can cram into a space–it’s about grabbing them with the space you’ve got.
