Is it ever a good idea to use risque advertising? In most cases, the answer is no. Due to the immense popularity of certain ‘natural male enhancement’ commercials, business owners looking to spruce up their advertising may wonder if this is a direction worth taking. As an advertising professional, I can assure you that 98% of the time, risque ads are detrimental to the public’s perception of your business.
Look at it this way. Not everyone finds risque humor funny, and many find it insulting. If you offend your customer base, you won’t have to worry about advertising direction because you won’t have a business to advertise. By all means incorporate humor into your ad marketing, but keep it family oriented. Remember: Humor is good. Risque humor is not. Unless you sell products of an adult nature, it’s best to leave risque advertising to the folks who do.
