The answer can go either way depending on how you conduct your business. Treat employees fairly and with respect. Their opinion of your character and business practices will filter into the community.

Don’t ever allow a customer to verbally abuse staff members or even assume the customer is always right. Diffuse the situation, but stand up for your employees when a client is unreasonable. The disgruntled person may tell 10 people something negative, but your entire staff will tell many more a completely different story.

Word of mouth is a powerful marketing tool–to use it wisely, treat your employees as valued members of your business family.