Keywords can make or break your business exposure on the web. Search engines categorize your website based on keywords found on your site. Whether you hit page 1 or page 52 in your search results will depend on a number of factors, including the saturation rate of your keywords.
Use sites such as Wordtracker to find keywords relevant to your site, and then sprinkle them throughout your copy in a natural voice. Sites that drop keywords in excessive amounts are classified as Spam by search engines and drop in rankings. The exact saturation limit is kept a secret by search engine brass, and changed from time to time to prevent site owners from capitalizing on the magic number. For this reason, it’s best never to use overkill when it comes to Keywords.
