For a business to become successful, it helps to become a brand; or ‘household name.’ A brand is something instantly recognizable and retained in customer memory for future reference. Celebrities are not only people, but brands as well. For example, the name “Angelina Jolie” instantly produces a mental picture in the minds of most consumers.
Even small businesses benefit by branding. It’s a powerful tool even if you’re a one-man or one-woman show. The idea is to get present and potential customers to instantly associate your business with their need. I need a babysitter–Nana’s Babysitting Service. My dog needs a haircut–Gary’s Groomers. An instant, knee-jerk association will cause clients to call you first, before looking for other alternatives. Promotional advertising can help you become a successful brand.
