A company logo plays an essential role in brand recogniton. Every business –from multimillion dollar corporations to dog walkers– can benefit using insignia and design elements current and potential customers can recognize. Taking this thought a step further, advertising promotions with recognizable features are also useful in branding. Always save electronic copies of your advertising media. Even scanned ads can be utilized by a skillful designer. Use elements from each ad in future promotions on a rotating basis. Planned appropriately, this technique can be very effective. The key is enough variation to keep promotions fresh.
