Those two little words, accompanied by a celebrity with a fake milk mustache, started an ad campaign for the record books. Marketing is about grabbing the public’s attention and refusing to let go. When writing ad materials, don’t concern yourself with copy insertion in every nook and cranny. Newspapers are full of poorly designed ads containing way too much information. If you can’t hook them with a glance, they’ll never hang around to read the fine print anyway. It’s not about how much you can cram into a space–it’s about grabbing them with the space you’ve got.
